About

This project is conceptualized by Sonnie Santos as an offshoot to his training module “Protect Your Brand: Use Social Web Responsibly”. If adults are affected by their irresponsible or ignorant use of the web, how much more are kids?

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Conceptualized to educate parents on June 2010, the one time seminar became a regular roadshow, an announcement only site became a blog for cyber wellness and social media safety. The original concept is to educate parents to protect their tweens safe online, but it has evolved and the campaign now includes the youth, teachers, nannies, the professionals and corporations.

This advocacy is the CSR of WSPH Training and Consulting Services

Update:

• March 2011 – Philippine Daily Inquirer found value of what we started and had their own info campaign using their broadsheet as platform. The 1st media organization to do so, cool!
• July 2o11- GMA 7 launched think before you click social media ad campaign and elevated our advocacy to broadcast media. They are the 1st in broadcast media to do so. Great initiative!

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